12 Steps to Recovery. How Better Web Design, SEO and Copywriting Can Help Your Rehab or Therapy Business.

“God, grant me the serenity

to accept the things I cannot change,

the courage to change the things I can,

and the wisdom to know the difference.” - Serenity Prayer 

Making the personal or family decision to join a rehab or recovery clinic can be an emotionally charged undertaking. 

Often times, action is the most pressing necessity. 

Days, weeks, or months of research and feet dragging can slow the recovery process dramatically. 

A good friend of mine once told me there was only one significant reason as to why he joined a particular recovery clinic. 

The reason was simple. 

When he Googled the keywords “Recovery Clinic California”, he chose the first link that came up. 

We all do this when searching for something on the internet. Click the first link. 

Maybe if we are a bit more discerning, we may choose the 2nd or 3rd link. 

With something as important as choosing a recovery clinic, one must act so as to not slow the recovery process. Being one of the first companies on the radar is essential.

When considering all the factors as to the best approach to building your website landing page, we always ask several important questions. 

How does you website look? 

When you do a Google search of clinics in your area, how quickly does yours come up?  

Is the writing or copy on your page simple to understand and persuasive? 

Do you convey your information with clarity? 

How many new clients are potentially missing out on your business? 

Do you have a simple call to action on your page that allows the potential client to easily contact you? 

For recovery to last, one must consistently be in positive state of mind. 

A website landing page that is perfectly designed to represent the positivity of a clinic or institution can be used to show potential clientele and their families that the clinic is the best fit for their situation. 

And with that great design comes long lasting success. 

Martin Luther King said “Take the first step in faith. You don't have to see the whole staircase, just take the first step”. 

The first step on the road to recovery can often be an inner decision to act, to sign up for a recovery program, to get the ball rolling so to speak.  

And often times that first step is to click the very first link. 

But to be that first link, or at least one of the first links, takes specialized knowledge. 

With the specialized knowledge of a SEO copywriter, your company can change more lives and attract more clientele. 

By designing a specialized website landing page for you, my team and I can create a persuasive and inspiring image and statement regarding your company and its mission statement. 

We can work with you to provide good content that is strategically written to cater to your potential clientele. 

In the article “Overcoming Drug Addiction,” the authors offer a comprehensive step-by-step guide to overcoming addictions.

They include well researched methods and ideas that if placed in your website’s landing page copy can allow the potential client to feel your company is knowledgeable, as well as let them begin to contemplate the various ways of being that will help them through this period of their lives.

Many business owners and managers neglect to give enough time and attention to creating a good website landing page and SEO optimization. 

With just a little research and a good mental health copywriter working with you, your business can begin to bring in more clientele and help more people and their families. 

Many things can be learned from 12 step programs, such as Alcoholics Anonymous. 

One point that is frequently cited is that there are some things in life we can change and some things we must accept. 

As in the serenity prayer with wisdom and inspiration, we can understand the many factors that differentiate the two. 

With better web presence, better SEO, and a better website, we can cast a wider net and help more people through better mental health industry marketing. 

Together, we can influence and change people’s lives for the better. 

It is my hope that we will help someone who needs help take that first step. 

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